Why Brochures Suck
It seems like not a week goes by that I don’t get a small business owner who wants my help with their brochure. They need help with the copy, with the design, with the layout — all of it.
They are usually ready to pay me good money, too. Only problem is I tell them there’s no way I would ever waste my time with a brochure. I’ve never used them myself and I’ve never known anyone who used them and reported it made a big difference in their profits.
The Easiest Way to Get Free Advertising for Your Business
One of the easiest ways to advertise your business for free is to write articles for your local newspaper or industry trade magazines.
That’s right. You can write one article for your local newspaper or an industry trade magazine and sometimes even get paid while advertising your business.
Project Management - Begin With the End in Mind
As with any goal or activity to get any percentage chance of success, you need to know what success is.
What are you aiming for? What is the purpose of beginning the activity? The same applies with projects.
Spicing Up Your Resume With Extra Information
I am sure that all of us have some unknown skill that we have always wanted to add to a resume just because it looks good. In today’s tight job market, employers are looking for people who can do more than just the job they are hired for. In essence, they want to hire a jack of all trades for a position.
Decide what looks good
Martial Arts Schools - Why Keep Statistics?
There is a big difference between how well you think your school is performing to how it actually is! You measure exactly how your business is performing accurately by keeping statistics like keeping score in a game.
Statistics are like the dials in an aeroplane’s cockpit; imagine getting on a plane with no dials! How comfortable would you be just relying on the pilot’s judgement on how fast and high he needed to fly, which was the right direction to go in and how much fuel he had left to get you safely to your destination? Scary thought right, well running your business without keeping statistics is exactly the same, your heading for a crash!
How to Sell High Tech Solutions
Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers are becoming more savvy, many don’t speak ‘tech-ese,’ and they still are baffled by terms such as routers, IPSEC, T-1s, WIFI, and broadband. While these buyers may have a genuine interest and need for the products they investigate, more often than not their sales experience ends up a frustrating and confusing one.
Don’t Talk Tech!
The Right Way… And The Wrong Way… To ‘Close’ Your Prospects
Last week I met up with an old friend of mine at one of the
local cigar retailers.
The store was having a little get together for their
customers, which basically means they had one of the
manufacturers reps there, and they featured a discount on
that brand of cigars, for anyone making a purchase that
particular evening.
4 Tips on How to Avoid Communication Lines Breakdown
For example, in a small, two-person company, there is often the greatest opportunity for direct conversation and discussion throughout the day. There are only two possibilities for verbal communication and it’s usually quick, easy and descriptive.
If, however, a third member is added to the team, then six possible lines of communication are created - an increase of 300%. Direct communication becomes more difficult and often messages are interpreted (or misinterpreted) in a variety of different ways.
Buying Decisions: Are They Logical or Emotional?
“No one ever got fired for buying IBM,” has been repeated, believed and acted upon thousands of times. That is a clear indication of how the emotions rule decision-making. The emotions involved are security, recognition and self-esteem.
Here’s another real world example:
Generous Donor Refused (how qualified business slipped away)
Generous Donor Refused
Picture this. You are a fund development director for a respectable school at a well-known state university. Someone calls and says they wish to donate $25,000 for a special scholarship fund in honor of her deceased brother, an alumnus of the school. What would you say? If you think like we do, you’d say, “So sorry about your brother. Thank you for selecting us. When can we get your check!”