A Home Based Business - How Do I Choose?

November 11, 2008 · Filed Under Network Marketing 

MoneyMoz.com presents you “A Home Based Business - How Do I Choose?”, an article written by Antony Mosley. We hope you’ll find a lot useful information in here.

MoneyMoz.com will present you every article we find interesting and educating, and which has no copyright protection. If available we’ll link the source.

Did you know that "home based business" and "work from home" are among the most frequently requested phrases on the search engines? I just entered the term "work from home" at Google, and I got back 4,730,000,000 results. What does that tell you? It tells you that there are plenty of websites around trying to keep up with the demand for information related to working from home. It also tells you that there are plenty of people promoting business opportunities. Network marketing, multi level marketing (MLM), and direct sales organizations and their representatives are trying to get your attention.

OK. So you have this plethora of information, you narrow it down to a few choices by sending emails or making a few phone calls, and you decide to join Company A. But wait! Wasn’t this company on TV recently for being involved in some type of fraud? So you do a little more online research, and find out that yes, your business opportunity is on the verge of a meltdown, and you breathe a sigh of relief for not being drawn in before its demise.

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Career Change - Do I Dare Do What I Love For A Living?

It's been nine years now since I retired from my full-time career of court reporting. I'd been a reporter for 23 years and was trying to find just the right part-time job for my interests and abilities. In my search, I had taken a part-time job for a veterinary clinic working in the kennel area because I dearly love animals. After five months, however, this proved to be too strenuous a job for me. I loved caring for the animals, but most of my time was spent cleaning the kennels and bedding, and washing and disinfecting food bowls and floors. On Sundays I was alone all morning sometimes with 25 dogs and 5 cats to care for and not all the animals were friendly and happy to be there. In fact, most of them wanted to go home so badly, the barking never stopped. I'd spend time reading their information sheets aloud and telling them how many “big sleeps” it would be before they got to go home. I was so exhausted from standing on the cement all day, I finally decided to try something else I felt I would be more physically suited to.

That’s just the best case scenario. The fact is that a large number of opportunities for the home based entrepreneur will fail, and drag down a number of poor innocents with it. Case in point: Brixdale.com. If you go to this website, what will you see? Nothing! This company was served a Cease and Desist order from the State of NY order last year, and closed up shop immediately, and the income stream that the distributors were enjoying stopped immediately. And there are many, many other stories like this.

You may know a number of people that are very successful home based entrepreneurs, so you know that working from home is possible. You may have also figured out what type of business would fit your personality.

So what’s the next thing that you should look for first when evaluating a network marketing or direct sales organization? Very simply, longevity. Yes, I know there are so many more variables to consider, but longevity is a big one. And you know why? Well, if a company has been in business for over 1 year, then you know they’ve overcome a number of hurdles. If you talk to individual distributors and see that they are actually getting commissions on time and that support is very responsive, then you know you have a seasoned opportunity. We know that the first year in any long term endeavor is often turbulent, but getting through that first year means something good may come the next year.

Now if you are a belt and suspenders type of person (like me), one that puts in a little more effort to make sure everything stays in place, you would naturally want to take this reasoning a step further and reason, ‘Well… if a one year old company is good, then a three or five year old company would be even better.’ That is absolutely true.

The more time a company has to deliver products, respond to feedback, and upgrade services, the better they get at it. Take your average fast food franchise for example. How often do they upgrade their dining area? How often do they change the menu? Progressive organizations know that keeping in tune to customer satisfaction is the key to their success. Any business opportunity that you consider as a potential money maker for you should follow the exact same pattern.

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There are so many variables to look at when you’re considering a home based business. Evaluating the longevity of a company first will eliminate a substantial amount of research on your part.

Antony Mosley is a distributor for Coastal Vacations, an 11 year old company that pays a minimum of $1,000 in commissions and residuals. The company uses a professional sales team to handle incoming calls and close the sales. Contact Hoyt or Jessey at 1-800-378-1169 ID 4265AM for more information, or visit http://www.traveladventure.tv

Keywords assigned to this article by MoneyMoz: professional sales team,travel business,travel agent,work from home,travel sales,home based business

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What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond. 3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5... half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow. 4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn't worth it.

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