A Home Based Business - How Do I Choose?

November 11, 2008 · Filed Under Network Marketing 

MoneyMoz.com presents you “A Home Based Business - How Do I Choose?”, an article written by Antony Mosley. We hope you’ll find a lot useful information in here.

MoneyMoz.com will present you every article we find interesting and educating, and which has no copyright protection. If available we’ll link the source.

Did you know that "home based business" and "work from home" are among the most frequently requested phrases on the search engines? I just entered the term "work from home" at Google, and I got back 4,730,000,000 results. What does that tell you? It tells you that there are plenty of websites around trying to keep up with the demand for information related to working from home. It also tells you that there are plenty of people promoting business opportunities. Network marketing, multi level marketing (MLM), and direct sales organizations and their representatives are trying to get your attention.

OK. So you have this plethora of information, you narrow it down to a few choices by sending emails or making a few phone calls, and you decide to join Company A. But wait! Wasn’t this company on TV recently for being involved in some type of fraud? So you do a little more online research, and find out that yes, your business opportunity is on the verge of a meltdown, and you breathe a sigh of relief for not being drawn in before its demise.

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If you own a small business there is no doubt you have been approached by advertising salesmen and women peddling ads in their media outlets. And it is amazing to me how many tell us that we should not expect results right away? Why not, that is what we are paying you for you dummy. What in the World are you selling; you show me charts, graphs and supposedly empirical proof of why your medium is where I should spend my money then ask for the check and tell me not to expect results right away? Go die scum! The truth is that if their venue is truly that great then in fact you should see results right away. Look before I get into an argument with Marketing Consultants who write books and sell seminars and maybe even make kick backs from advertising referrals or before I am condemned by advertising “good looking” sales folks, let me pull rank. I am the founder of a franchise company, which set up units in 23-states, 450 cities and 110 major markets. And we always got noticeable results from our marketing and advertising immediately.



Marketing 101: Give Clients What They Want

Are your giving your clients what they want? Do you know what your clients want from a business like yours more than anything else in the world? If you knew the answer to this question would you market your small business differently? Most small businesses seem to fall in to one of two camps on this issue. A small number create a product or service based on something that they really want to do, but they really have no idea if anyone would ever want it. A much larger majority tends to have some general knowledge in a particular area, but what they communicate is so broad and vague that they end up reactively taking whatever business they can get through the door.

That’s just the best case scenario. The fact is that a large number of opportunities for the home based entrepreneur will fail, and drag down a number of poor innocents with it. Case in point: Brixdale.com. If you go to this website, what will you see? Nothing! This company was served a Cease and Desist order from the State of NY order last year, and closed up shop immediately, and the income stream that the distributors were enjoying stopped immediately. And there are many, many other stories like this.

You may know a number of people that are very successful home based entrepreneurs, so you know that working from home is possible. You may have also figured out what type of business would fit your personality.

So what’s the next thing that you should look for first when evaluating a network marketing or direct sales organization? Very simply, longevity. Yes, I know there are so many more variables to consider, but longevity is a big one. And you know why? Well, if a company has been in business for over 1 year, then you know they’ve overcome a number of hurdles. If you talk to individual distributors and see that they are actually getting commissions on time and that support is very responsive, then you know you have a seasoned opportunity. We know that the first year in any long term endeavor is often turbulent, but getting through that first year means something good may come the next year.

Now if you are a belt and suspenders type of person (like me), one that puts in a little more effort to make sure everything stays in place, you would naturally want to take this reasoning a step further and reason, ‘Well… if a one year old company is good, then a three or five year old company would be even better.’ That is absolutely true.

The more time a company has to deliver products, respond to feedback, and upgrade services, the better they get at it. Take your average fast food franchise for example. How often do they upgrade their dining area? How often do they change the menu? Progressive organizations know that keeping in tune to customer satisfaction is the key to their success. Any business opportunity that you consider as a potential money maker for you should follow the exact same pattern.

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©2004 Jeffrey Dobkin There are two types of lists, determined by their origin: compiled lists and response lists.

There are so many variables to look at when you’re considering a home based business. Evaluating the longevity of a company first will eliminate a substantial amount of research on your part.

Antony Mosley is a distributor for Coastal Vacations, an 11 year old company that pays a minimum of $1,000 in commissions and residuals. The company uses a professional sales team to handle incoming calls and close the sales. Contact Hoyt or Jessey at 1-800-378-1169 ID 4265AM for more information, or visit http://www.traveladventure.tv

Keywords assigned to this article by MoneyMoz: professional sales team,travel business,travel agent,work from home,travel sales,home based business

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If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions." Now don't get me wrong. I spent many, many years training Customer Service Reps. (CSR's). I'm all for making sure customers receive the best possible service. What I'm not for is the pre-scripted list of questions CSR's are required to ask, regardless of whether they are applicable to the situation at hand. I've seen some checklists with as many as 25 pre-scripted "call quality" standards that CSR's are required to use. If they don't, and someone happens to monitor the call, they get marked down. Ludicrous I say!

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