Extreme Results: How To Use Direct Mail To Pull Double Digit Response Rates and Close Sales Fast
Want a big boost in response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapels marketing.
When you take your marketing to the extreme many people will love it and a few will hate it. But you won’t be ignored. With a well thought out, well executed extreme marketing program it’s a good bet you’ll pull a response rate in the double digits –- and, close business relatively fast.
Actions During and After the Overseas Trade Show
Arrive early and stay late:
The best arrival time is partially determined by the schedule of press conferences, exhibitor briefings, interviews with prospective representatives, etc. At the very minimum, allow sufficient time to make certain yout stand is in order and your equipment is working.
Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
The secret to persuading your customers to open
and read your direct email marketing messages is to
make them sound like a note from grandma.
Your customers receive three kinds of email:
What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business
Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business.
It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.
10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
1. A clear, bold headline. On the envelope or front of the mailer there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the mailer.
How Can I Build a Successful Business on the Internet?
What are the secrets? Is traffic all that counts? Everybody is talking about traffic and of course traffic is important but what else counts? Why are some people doing very well and there is not much noise around them? They just do their jobs and are raging in millions of dollars without anybody knowing about it. What is the secrets to their success?
I recently listened to one of these men which gave an exclusive interview. He is now taking in over 14 million dollars per year and his goal is to make over 50 million per year within short, I understood what he was talking about and what made him so successful was totally different from the advertising I see all over the internet. He talked about the basic things in his business and shared his deepest secrets about how to be successful both on the internet and in traditional business. It was very inspireing to listen to him and it was almost as I was sitting at the table with him and actively taking part of the interview.
Do Your Donors Hear Voices (in Your Donation Request Letters)?
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.
In a novel, the characters come alive only after you hear them talk. What they say, how they say it, when they say it, where they say it, and to whom they say it, deepens the meaning of the story and reveals things about the characters that cannot be explained in other ways.
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.
Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cause in order to replace the donors who fall away every year through no fault of yours.
Dimensional Mailers In Direct Mail Marketing Must Intrigue
The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out.
The number-two advantage of dimensional mailers is that they get opened. Usually.
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.
At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria: