Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story – and that can be the hard part.
Here’s a basic rule of public relations for you, though: if you don’t have a good news story to tell, you create one. Here’s how to do it:
Marketing-Minded Financial Planners–Appearing on TV? Tell the World!
It doesn’t matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There’s just something exciting about appearing in front of millions of people.
In fact, just knowing someone that’s going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.
There are no figures that show how many news stories are generated by press releases but my guess is that it runs into the hundreds and thousands, if not more. Many will be published word for word. Others will be paraphrased. But, either way the stories generate free, credible publicity for you, and your business.
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I’ve discussed what to say to a reporter over the telephone.
However, if you are phone-shy or time-challenged, it’s better to send an email than to do nothing.
How to Create Quality PR Results
For many of us, the word quality is closely related to our
expectations. When we receive the public relations results
we planned for, we feel, understandably, that we have
generated quality results.
Another interpretation says quality PR may simply be in
the eye of the beholder. But yet another take holds that
quality public relations occurs when business, non-profit
or association managers use public relations to alter
individual perception among their target publics, which
leads to changed behaviors, thus helping achieve their
managerial objectives.
So, How Do I Answer That?
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.
Most people have told me that they worry the most when it is the media, because embarrassing or damaging answers could end up on public display. However, the reality is the most reporters are not out to get people, they are just looking for the facts behind the story.
Media Relations: What To Do When You’re Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.
What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. In addition to this trade publications are often tailored to specific markets and widely read, offering a tailored communication channel.
Here are 8 Steps to get your articles published:
Take the High Ground With Quality PR
Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external “publics” that most affect
their operations. In other words, it alters individual
perception that leads to changed behaviors among their
really important outside audiences.
In so doing, PR helps persuade those key external
audiences to the managers’ way of thinking, helping
move them to take actions that allow for managerial
success.
PR Power: How To Write A Killer Press Release
I’m what we in the business (the “business” being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.
Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under “bin”. Here’s how to make sure your press release is one of the good ones…