Do What Works
MoneyMoz.com presents you “Do What Works”, an article written by Denise O’Berry. We hope you’ll find a lot useful information in here.
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“Can you hear me now?”
You’d be hard pressed to find someone in the US who doesn’t know the company behind that question.
| MoneyMoz recommended article: Achieving Sales Goals Requires Drive & Motivation How did you do this past year on your sales goals? Did you write your goals down? Purple Envelopes In a recent individual sales coaching session, my client was lamenting her inability to grab the attention of a particular prospect. She described the many letters she had sent and the information contained in the letters. Essentially her letters were lists of all the services (features) offered by the company and concluded with a tepid, “I will call to follow up.” The letter could easily have been written by any of her competitors. She sent it out in a white envelope. It was not surprising that her prospect had not responded. |
So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.
Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.
It won’t happen.
How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.
Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take — identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.
| MoneyMoz recommended article: Outdoor Team Building Activities Outdoor team building activities are one enjoyable way to strengthen your company's communication skills and cooperative working abilities, while reducing stress and taking a well-deserved break from the office. There are lots of structured activities to choose from that are both recreational and targeted towards building these essentials for successful working relationships. Outdoor activities can take a wide variety of forms including treasure hunts, sporting events, simple games, wilderness adventures, and much more. These activities are designed to encourage critical thinking and problem solving skills, foster good communication and group interaction, and demonstrate each individual's ability to contribute to the greater whole. In addition to the benefits you will receive as a team learning to work together toward common goals, getting out for some fresh air and exercise will almost certainly be well received. |
Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.
About the Author
Denise O’Berry frequently speaks to professional organizations, is the author of three booklets, and several “how-to” manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.
http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com
Keywords assigned to this article by MoneyMoz: branding,brand management,marketing,coaching,credibility,small business tips,public relations,PR
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