The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns. PR strives to effectively manage the perceptions and behaviors of your outside audiences with the goal of helping you achieve your organizational objectives.

Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion.

We have been studying the labor rates of Oil, Lube and Filter Quick Lube Facilities and we are finding that the pay is lower than you might expect. We also believe this is part of the problem with recruiting and retaining key employees. The average employee at a Quick Lube is a little under $7.00, which is lower than you would expect and certainly lower than the customer is thinking you are paying. This maybe why the average employee only stays employed about 1.8 years and then leaves for greener employment. A recent survey shoed us that the pay was actually $7.75 and the average employee stayed on 2 years, this is not what we found in our survey talking to people in the business. Of course in our survey we did factor in Wal-Mart quick lubes which so many in the industry deny their existence even though they command over 11% market share and growing at 2% per year, we expect by 4% per year by 2005. The average Manager in the Industry is being paid $32,519.00 yearly from an ASO Magazine and NOLN-National Oil and Lube News. The average manager is staying about 4 years. But we think these numbers will change as competition continued to increase and we are predicting 980 new Oil and Lube buildings to be erected and start business by End of Year 2004.

The world of a sports betting affiliate is one that is as full of variety and opportunity as that of the industry it serves. Online sports betting has become one of the largest industries on the Internet both in terms of financial turnover and membership. It's notoriety and popularity have meant that year on year the membership numbers swell. It has developed into an online phenomenon, raking in billions each year. But through affiliate programs this wealth can finally be redistributed to Internet users of all sizes and stature. The affiliate program works as a reward system for website owners, who host advertisements from companies, in this case that of sports betting sites. For the affiliate this is a golden opportunity to make their web space into a useful earning plot rather than a stagnant place. The affiliate receives all of the banners, text links and even in some cases e-mail documents ready for mass sending, for absolutely nothing. Therefore there is no implied risk or up front capital that is necessary to begin a venture into the world of affiliate marketing. The simplicity and ease with which new affiliates can obtain this paraphernalia is one of the key reasons why so many have joined this, and other affiliate marketing programs on the Internet.

There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting up campaigns geared towards the online market. I understand that setting up an email campaign geared to the online market is easy in more ways than one. I mean the online community already "gets it" as far as how the internet and online marketing works, therefore the "education" isn't necessarily warranted or needed. Based on that it takes perhaps less time to see the fruits of your labour.