If You Lack Capital, Intelligent Multipreneuring Can Help You Get It!

November 19, 2008 · Filed Under Entrepreneurialism 

MoneyMoz.com presents you “If You Lack Capital, Intelligent Multipreneuring Can Help You Get It!”, an article written by Tayo Solagbade. We hope you’ll find a lot useful information in here.

MoneyMoz.com will present you every article we find interesting and educating, and which has no copyright protection. If available we’ll link the source.

WARNING! In order to get maximum value from this article, the reader must keep an OPEN mind free from the influence of whatever societal myths s/he is familiar with about doing more than one thing at a time. If you cannot do that, then you are NOT ready to use the information provided here.

“The mind is like a parachute. It only works best when it is open” - Anonymous

MoneyMoz recommended article:
Freelancers, Sub-contactors, and Creative Folks: A Testimonial is Worth 100 Cold Calls!

If you hate cold calling, and even if you don't, you should start capitalizing on the work you've already done. So often we don't utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”



Accelerate Sales Through Product Marketing

Many companies shortchange themselves when it comes to marketing their products by not developing a proper product marketing function within their companies. Product marketing is a critical element of a functional organization that positions and promotes products, pushes them into the market place, and pushes them into the channels that you're trying to develop. Without proper product marketing many companies actually expend needless sales resources and support resources to try to makeup for the shortcomings of not having this function inside their company. A lot of companies during the slowdown years of 1999, 2000 and 2001 decided to start cutting marketing staff functions. Product marketing and product management were two areas that were furloughed or greatly cut back in the face of trying to cut staff expenses in the sales and marketing area. As companies are getting healthier and the economy is strong again, some businesses are hesitant to replace those people… but they still need to do good product marketing whether it be for managing the existing products or for launching new ones.

An Important Point To Keep In Mind For When You Meet A Multipreneur!

The fact that YOU find it difficult to switch from doing one thing to another, at will or within a short space of time DOES NOT mean every other person will experience similar difficulty. You simply cannot impose your limitations on others in that manner. If you think it’s not possible, no matter who you are or what you think you’ve achieved, that does NOT mean it’s not possible.

Someone else, a child even, with the appropriate skills set, desire and self-belief(as Napoleon Hill would say) could bring that same thing to reality. Examples abound as to how this has happened in the past. So, when a person chooses to market not one but a number of potentially income generating skills to different markets, do not be quick to cast aspersion on the person. He might be just as good as he says he is in all of them to justify wanting to earn a living by offering services or products using those skills.

“The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” — George Bernard Shaw

Essential Qualities A Startup Entrepreneur Needs

MoneyMoz recommended article:
The Top 3 Proven (and Profitable) Long-Distance Recruiting Methods

“If you build your business properly, 80% of your organization will be outside your backyard.” Have you heard that often-quoted line before?

1. Mental Stamina. If you have been doing any reading about what it takes to startup a business, you may have read that you need to be able to deal with (and recover quickly) from setbacks; work long hours etc. You need to have mental stamina or the ability to persevere. I mention this particular attribute because I believe it is the most crucial for ANY entrepreneur to have. Without it, no matter how well “schooled” or “educated”(there’s a difference between those two), gifted, talented, or skillful a person is, s/he may just not be able to carry on long enough to achieve the success s/he desires.

2. Other Attributes. Various authors, and books have described the many qualities that make a good or successful entrepreneur. There are even quizzes designed to help the aspiring entrepreneur discover how suited s/he is to successfully functioning as an entrepreneur. Googling the search string “What attributes does a person need to succeed as an entrepreneur“, should turn up a few useful links that you can follow to learn more about this subject.

3. Ability To Juggle Many Tasks Or “Multipreneur”. During the startup phase of your business, you may discover that you need to be able to do many different things at the same time. As some experienced writers on this subject have admitted, you will, during this period, have to do most of the work by yourself.

That includes preparing the business plan, keeping your business data/records, planning for marketing/advertising, sales and so on. Many of these activities you will probably be able to leave to paid employees in the future(if your business is the type that requires them), but at the beginning, you will need to acquire reasonable mastery of these tasks to move your business forward.

Robert Kiyosaki recommends to persons in paid employment planning for a future in business or self-employment, that they first become “generalists” by planning to work in as many different departments of their companies as possible with the main intention of learning how those they are not familiar with, function. That way, when they eventually startup their businesses they would be able to get up and running in less time and with less effort.

Do You Really Lack Capital? Really??

Let’s face it, if you are anything close to a true entrepreneur, you never really lack capital at startup. This is because you will have one or more assets that your belief in your business ideas will convince you to sell to raise needed capital. What you are more likely to encounter is INADEQUATE capital. The money you raise may not be enough to meet your needs.

Sometimes individuals who wish to startup their own business ventures complain of a lack of capital. But history is replete with examples of people who had little or no capital and still managed to get their businesses off the ground and up to a point where they found willing investors.

Dan Kennedy once wrote that he had become convinced that all the noise being made about lack of capital was nonsense. I particularly found quite instructive Dan’s advice to prospective investors in this regard. He told them their money would be likely well spent if they sought out and invested in the business run by a business person who had demonstrated that she could survive on her own without capital.

How Do You Survive Without Adequate Capital?

1. Develop ways to keep more of your revenue in your pockets or coffers as tangible profits – negotiate better; get concessions when you make purchases, maintain low overheads/running expenses.

2. Find a way to get the things you want done, without having to spend money e.g. product or service barter exchange.

Using Multipreneuring To Get Around The Problem Of INADEQUATE Capital

I believe that if more people can learn to acquire - as the need becomes apparent - multiple self-taught competencies (relevant to their chosen business interests), they will not only increase their chances of succeeding in business, but also “immunise” themselves against potentially devastating setbacks, since they would be able to fall back on their multiple skills set to either prevent, avoid or recover from such setbacks.

You can - up to a point - save significant amounts of money when your skills are self-taught. Therefore learning HOW TO LEARN should be the first priority you have. Buy a book, tape, CD tutorial etc that teaches how to do something you need to learn. Diligently apply yourself for as long as necessary, and until you have the desired proficiency. Then put your new skill to use in a way that benefits your business.

As I said elsewhere, sometimes having multiple marketable skills can help you attract “bread and butter” jobs to tide you over the periods of slow patronage you may encounter in starting or running your business. Being able to earn income through a variety of channels, based on multiple skills, certainly increases your chances of sourcing needed capital to push your business forward and/or win the confidence of prospective investors.

There Is Nothing Wrong With Being Frugal Or Having A Humble Beginning

Even if you have what you consider adequate capital, that should not be reason to spend carelessly. You can still adopt the prudent approach. And if you do NOT have enough capital, you may need to ask yourself these questions:

1. Can I get this done myself?

2. If I can’t, can I learn how to do so in enough time to get the business off the ground on schedule?

3. Or can I get someone to do it for me without my paying cash(maybe you offer a service using a special skill you offer, equivalent in value - see next point below).

If a startup entrepreneur can acquire the skills to function intelligently as a multipreneur, her chances of success will increase, because she would accumulate less avoidable overheads/operating expenses, and therefore retain more of her earnings as profits. In addition she would be able to turn potential setbacks into profitable outcomes.

A Multipreneur’s Multiple Skills Can Be Powerful Negotiating Tools

One example. As a multipreneur, apart from speaking/coaching on Self-Development, I offer custom excel VB spreadsheet automation, web design, and freelance writing services. Two years ago, while working on two different projects(a webdesign job, and an excel workbook automation job), I lost access to the laptop I was using due to a fall out with my partner.

In order for me to complete the projects for my clients, I negotiated with one of them, who runs an IT/Telecom company, to have a computer system built for me as part payment for the web design job I was doing for him. He agreed - for the obvious reason that it meant he got to pay me less cash. In addition, he had many of the needed components for building the computer system left over from previous projects. So, just over a week later I had a new computer system, AND I was able to finish off both projects!

Summary

While starting up, I chose to function as a multipreneur in order to make myself more capable of giving value to my identified target audience who have varying needs due to the different areas of endeavour they are in. This ability later became even more valuable when I discovered I could get many other resources I needed, but lacked cash to purchase, by simply offering to use one of my many skills in exchange for them.

As a multipreneur, I have had many instances in which I got things done without spending half as much as otherentrepreneurs simply because I took out time to learn how to do it myself. No matter how you look at it, an entrepreneur who can function as a multipreneur, is likely to have more choices open to him/her when it concerns raising capital or securing alternative means of getting access to needed resources.

By putting yourself in a position where you have more options to choose from, you increase your chances of succeeding. When one door closes, your other skill(s) might just open your eyes to another possible route to achieving your intended purpose!

Still not convinced? Or worried about what others will say? Read my detailed articles titled How To Be A Jack Of Many Trades™ And Why It Can Make You Succeed More Often! and More Real-Life Proof that Being an Intelligent Jack of Many Trades™, Can Make You Succeed More Often.

Self-Development/Performance Enhancement Specialist – Tayo Solagbade - works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably. Download your copy of his 25 Articles Ebook from http://www.lulu.com/content/268555. You get full reprint rights for each article.

Visit Tayo’s Creative Business Solutions(CB Solutions) mini-site - http://www.cbsolutions.v27.net - to learn how you can get affordable Freelance Writing, Rapid Website Design/CGI Automation, Website Marketing Strategy Development and Custom MS Excel VB Spreadsheet Automation Services.

Keywords assigned to this article by MoneyMoz: capital,multipreneuring,jack of all trades,business,startup,entrepreuring

MoneyMoz recommended article:
PR Power: How To Write A Killer Press Release

I'm what we in the business (the “business” being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published. Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under “bin”. Here's how to make sure your press release is one of the good ones...



Real Estate Market Soaring Amongst eBay Buyers and Sellers

From the islands of Hawaii to the snow capped Colorado mountains and even the sunshine state of Florida, eBay's marketplace is becoming a hub among real estate moguls. As a benefit to the buyers, competitive pricing and a wide selection of homesites are available throughout the real estate category. Sellers, on the other hand, have access to a world of customers who are looking for a place to build their dream home, vacation getaway or simply to be used as an investment. In the past, owner financing was a term used to describe a real estate transaction from person to person. Now, it's a common phrase that is used to describe the internet real estate market. An increasing number of real estate companies and owners now offer fixed interest rates, no credit check and no application to any buyer who promises to make timely payments. When entering into an owner financing agreement, a written contract will be signed by both parties and will document such things as payment amount, number of payments, purchase price, interest rate, etc.

Comments

Comments are closed.