Marketing Resolutions for the New Year

November 6, 2008 · Filed Under Marketing 

MoneyMoz.com presents you “Marketing Resolutions for the New Year”, an article written by Cathy Stucker. We hope you’ll find a lot useful information in here.

MoneyMoz.com will present you every article we find interesting and educating, and which has no copyright protection. If available we’ll link the source.

It’s that time again, when we make our New Year’s resolutions. Maybe this is the year you plan to get organized, stop smoking, or finally lose those extra pounds you’ve been carrying around. Of course, many people make ambitious resolutions every year, and then fail to follow through. Here is how you can make resolutions to create positive marketing habits, and make those habits stick.

Choose just a few things to do–or even one. The more things you try to do at once, the greater that chance that you won’t keep to your resolutions. Choose one, two or three things you will do this year.

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It's The People Stupid!

Imagine the best dining experience you ever had in your life, where you were the guest. Now imagine that kind of experience happening in your restaurant. Does it seem realistic to think it can happen in your place? Could you do even better? The answer to the latter is no, even if the answer to the former is yes. Why no? Because you cannot execute a better service experience for your guests if you have never experienced it yourself. Now try to imagine the best service experience any of your 16 to 24 year old staff has been a part of. Getting the picture? Scary huh? “Oh, but we train great service,” you brag. If the operation that gave you your best experience opened next door to you, would you be scared? Why? And what's this got to do with managing employees? The answer is…everything! Let's get to the basics really fast. You don't manage people, you lead them. And how you lead your employees directly relates to how they treat your guests and your business. If you do not believe that now, call your attorney and begin the bankruptcy paperwork. Then call your old boss up from the ad agency or the insurance office or wherever you came from where people told you that you were a good cook and should open yourself a restaurant, cause you're gonna need a job. What business are you in? The food business? No. Retail? No. It's the people business stupid! And it's all about relationships!



How To Grow Your Restaurant or Hospitality Career

From the view of the casual observer, restaurant and hospitality management careers are pretty much organized in advanced and handed to you on a pre-fabricated career map – it seems like wherever you end up, you know you will spend a good part of your life working in a hospitality environment. But professionals understand the weaknesses in that statement. They know about the many variables of the restaurant and hospitality industry. They know the restaurant/hospitality industry can be a truly unique and fun workplace, and diverse in the scope of responsibilities that one can attain. As well as being a source for a very respectful income. They know how many vocational choices there are in their business. They know that some of the highest paid people in the US work in their industry. And they know that restaurant and hospitality workplace environments vary dramatically from concept to concept, as do management methods, styles, and titles. A traditional Steakhouse restaurant is very different, as compared to a “Dairy Queen” type quick-serve-ice cream stand, in the way they operate and number of managers required to deal with their respective sales volumes - though both establishments are considered to be restaurants. Same for comparing a Biltmore hotel to a Motel 6 - yet both are lodging environments. Let's continue reviewing career management choices in this industry - how about the experience at a large university or corporate cafeteria or catering department, or maybe as food buyer for a regional restaurant chain, or as Front-of-House or Back-of-House manager at a local fine-dining bistro, or as manager of several food concession trucks that support large construction sites and factories, or even managing a simple shopping mall style kiosk food stand; not to mention other non-food restaurant jobs, like regional and national level real estate and marketing titles, related accounting and finance positions, administration, merchandising, health and safety, human resources, etc. It's obvious there are many career options in the hospitality/restaurant industry. Each person will know, in their own mind, which, if any, restaurant or hospitality career appeals to them. The ideas presented in this article will help guide you to consider a career strategy specifically designed to put you in the Restaurant/Hospitality career situation you seek, or improve the one you are in now.

Make your resolutions “do-able.” They should be ambitious, but not overwhelming. Do-able resolutions might include sending one press release a month, joining a professional association and attending at least 80% of the meetings, writing one new article each month and submitting the articles to newsletters and article banks, setting at least three sales appointments each week, following up with ten customers each month, etc.

Your resolutions must be specific. Note the examples above. Not, “Make more sales appointments,” but a specific number.

Write them down. When you put them in writing, the resolutions become real. Post your resolutions above your desk or anywhere you will see them often.

Make a plan. How will you work these actions into your schedule? Put them on your calendar and treat them as important appointments. Put the meeting dates for your association on your calendar now, before it starts to fill with other obligations. Choose a day each week or month when you will do what you have resolved to do.

Reward yourself. Promise yourself something you enjoy when you keep your resolutions. Don’t wait until the end of the year. It’s March and you’ve sent press releases every month so far? Get a massage, go see that movie you want to see, or buy yourself a little treat–and pat yourself on the back.

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A major concern for law firms that are considering whether or not to take the legal process outsourcing (LPO) plunge is that of data protection. Client confidentiality is so rooted in the legal culture, and is such a fundamental aspect of professional legal ethics, that the mere notion of a pair of eyes glimpsing data from across the Atlantic and Pacific oceans sends shivers up the spines of many lawyers. Yet the ironic part is that there is a group of entities whose obsession with security issues may make that of attorneys seem a trivial thing – the outsourcing companies themselves. The building and maintaining of relationships with current and future clients is the lifeblood for service providers. As outsourcing becomes more widespread and competition in the marketplace grows, the ability to illustrate the existence (and continued use) of powerful safeguards will increasingly become one of the significant factors for companies that are deciding which provider to link up with. Consequently, the leading outsourcing companies take security concerns extremely seriously, which may explain why many domestic studies have shown that the outsourcing process is no less secure, and may in fact be even more secure, than having the same services performed in-house.

Enjoy your success. If you are in the habit of marketing on a regular basis, you will start seeing results. Remember that marketing has a cumulative effect, so expect that even if you don’t see huge jumps in business right away, you will start to see results and those results will snowball over time.

Feel free to revise your resolutions. If something isn’t working, stop doing it and start doing something else. But when you see successes, you may be inspired to increase your efforts and do even more of what is working.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about marketing and publicity and get free marketing tips, visit Cathy at http://www.IdeaLady.com/

Keywords assigned to this article by MoneyMoz: New Year’s Resolutions,New Years Resolutions,resolutions,marketing,publicity,goal setting

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