Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any other type of service business cannot survive without a proven marketing plan, In order to build a good marketing strategy you must first: 1- Correctly assess your competition and what they are doing to market their businesses. You have to offer your clients something that is fresh and different if you want to get their attention.( You can offer free information on keeping your clients area clean - this will show your clients that you are an expert in your field).

Setting up a business that requires you to be young and fit enough to operate and excel, but really also requires some serious investment and business experience can be a challenge. Dancing for profit is always going to be difficult. Fear not – you should start slowly with a minimum risk to your finances. Here is our suggestion for you:  Decide what kind of dancing you wish to offer and ensure that there is a demand for this within your neighbourhood. For example hip hop or salsa is not going to be too popular within a retirement area.  Offer your services as a trainer offering this dancing in a fitness studio, local club or sports club. This will give you some source of income and some exposure to your market.  Hire a suitable room or studio for a period of a month and then advertise a special dancing course for this period. Make it something catchy like “Salsa for the Nervous”, “Hip Hop for the Happy” – what ever your dancing area is. Dancing for stay at home mums or weight loss seekers is always popular.  Contact all of your friends, people you have danced with in the past (don't do it during your dancing classes you are giving above), your hairdresser, doctor, mailman etc and tell them about it.  Get some flyers made up announcing these classes – make it a very catchy name and a great price. Emphasise that you can only take so many!  Distribute the flyers all around your area – ask to leave them at the colleges, doctors, restaurants, clubs, hairdressers etc – anywhere you think that your potential clients will be!  Tell the local radio and newspapers about this great new idea you are starting.  Review the classes with your customers and ask them what else they would like to learn.  Make sure you get payment at the start of the class.  Test this out with several different types of classes. As you become more experienced and knowledgeable about what people want – your empire will expand and you can hire the room for longer and more often. Your success will tell you when you can move onto your own studio.  Lastly enjoy yourself dancing to dollar!

It's true – media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period. I urge you to incorporate the media into your overall marketing strategy. It's a no-lose proposition. That said, I know that cracking the crusty exterior of the media can feel rather daunting for the uninitiated. I come from the media side of the fence – a degree in journalism and career history of working for publishing companies – so my perspective includes what I know firsthand of what goes on behind the scenes.

These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts, to name a few. Check out your business cards first. These should be at the ready whenever possible. Make sure your website is listed on your card: this is a way for a possible customer to check you out on their own. A good tip is to have your website printed in a font that ensures all of the letters look like letters, rather than numbers. For example, "L" can resemble the number one very easily when typed in lowercase. Stick to fonts that clearly allow the eye to distinguish letters from numbers. Also have your website put on your stationary: it is much easier to check out a website than make a phone call these days.

Have you ever tried to launch an affiliate program? If you have, then you know that one of the challenges you face is to get people to be your affiliate marketers. After all, if you are new on the block, people who have never heard of you may be reluctant to encourage their list or web traffic to come to your website. Logical, right? After all, if someone asked you to recommend their product to your customers, you would want to know about it up front. More importantly, you would want to know who they were and if they were going to be a trustworthy and long term marketer.