The Basic Secrets of A Million Dollar Sales Letter
MoneyMoz.com presents you “The Basic Secrets of A Million Dollar Sales Letter”, an article written by Gerri D Smith. We hope you’ll find a lot useful information in here.
MoneyMoz.com will present you every article we find interesting and educating, and which has no copyright protection. If available we’ll link the source.
“Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected.”
-Marcia Wieder
No matter what you try to sell, you really won’t sell anything without getting a prospective buyer to purchase your product or service. In attempting to sell your merchandise or services, the sales letter you send out is when and how you talk to your prospect.
| MoneyMoz recommended article: The Importance of Value Mix ( * - the word ‘product' can be substituted to mean ‘service' too; and vice versa ) Every consumer looks at maximizing value accrual while engaging in act of purchase of products* or services*. Marketing as a domain plays a very important role in influencing a purchase. This influence is aimed at convincing the consumer of the value inherent in the product or service they market. Post purchase evaluation is when the consumer evaluates in real terms the value that he/she derived from the purchase. This is when every company must score with the consumer. If it does not, the consumer moves on to a competitor's product or service. The success of a product or service lies in its ability to manage the value mix as seen by the consumer. Every company must be careful in deciphering the components of value as perceived the consumer and what is more important, is for it to understand the value component mix. Unlock the Earning Potential of Your Site: Become an Online Casino Affiliate If you are currently or plane to become a website owner in the near future, you will no doubt be aware that people all around the world are earning money from theirs sites. For those interested in making a little extra capital from their site, you may be a little curious to find out how others are optimising their web space. If you are not looking to sell a product or build a business as such, you may wonder just how it is possible to turn an ordinary website into a profitable subsidiary revenue. The truth is as simple as it is easy to locate, affiliate marketing programs. Almost every online industry has an associated affiliate-marketing program, in order to generate new custom in a cost-effective manor. The affiliate program works simply by having website owners host advertisements on their site. There are no up front fees for either side and there is no obligation to fill a quota or anything of this kind. The affiliate program or site provide the advertising wares to the new affiliates, so there isn't even any problem regarding design. All the affiliate must do is sign up to a program, download a few banners or text links and place them in their site, then they are ready to earn money. |
All winning sales letters speak to your prospect by creating an image in the mind of the reader. They set the scene by appealing to a desire or need, then flows smoothly into the visionary part of the sales presentation. This visionary process describes in detail how wonderful life will be and how good the prospect is going to feel after the product is purchased or the service has been performed. This is the heart, soul, and secret of a million dollar sales letter. In your sales letter and your marketing campaigns, give your prospect a clear vision of the benefits they will receive or take away from what you are offering.
For this to happen, your winning sales letter must follow a time-tested and proven formula known by the acronym AIDA:
A - You must get your prospect’s Attention.
I - Give your prospect an Interest in what you can do for her.
D - Create a Desire for the benefits you’re offering.
| MoneyMoz recommended article: Job Search On The Web Job search on the internet has gradually become common. The rapid growth of the online culture with more and more people surfing the web followed by more and more different offers, mean that the internet has become a useful tool for many everyday activities. We have also seen an increase in the number of people doing a career search online or using the web in the search for employment. Since large online employment or work position databases has grown tremendously the recent years, more and more career or job position searchers have found it much easier and more convenient to use the internet rather than the old-fashioned way of combing the local newspaper. |
A - Request some Action from your prospect.
The Attention for your offer first comes from your headline. If it’s not compelling or a heart-stopping attention getter, work a little harder to make it so. Look at other advertisements that have made you stop and take a second look at what was offered. Then come up with a better one of your own that fits your offer. A powerful headline is 80% of the success or failure of your sales letters and promotions.
When your headline expresses your unique positioning statement — the million dollar phrase that captures in just a few words the “essence” of what you have to offer and how it will benefit a customer. A compelling headline can go the extra distance as an opening line for your sales letter and goes a long way towards establishing your “brand.”
Is the offer of Interest to your potential customer? What makes your product or service distinctive from your competition? Why would a prospect buy your product or use your service over another’s? Make the image of your product important. Whatever you offer should have the power to stay in the marketplace a long time. Just because life changes so rapidly, your product and/or service doesn’t have to conform. Potential customers need to know you’ll be there when they are ready to purchase your product or service.
How can you make your product or service Desirable? This is where the benefits are highlighted. Will it make the prospect feel more healthy? Save money? Lose more pounds ? Will it make them look more beautiful? Find ways to communicate the benefits to your potential customers. Use words that are powerful and irresistible like: magic, caring, power, richer happier, abundance, appealing, and enticing.
After announcing or promoting your offer, what is the result or, what type of Action do you wish your prospect to take? Be clear on your directions. Do you want them to request additional information, by telephone? By email? Must she mail a check? Call for further details? Or, just give an opinion?
Working the above AIDA formula into each of your sales letters and business marketing campaigns will determine the success of your business. And putting passion, purpose, and truthfulness into each sales message will work wonders - and bring you success.
Copyright, 2004
Gerri D Smith is publisher and host of multiple Gateways to inspiration, motivation, and support for individuals, women business owners, and entrepreneurs. Gerri’s internet resource offers ways to unlock the doors to your personal and business empowerment. Now is a perfect time to own your own business and discover some of the best ways to market a product. One is by letting your customers see it before they buy it. This concept is a sharing of information and is made available by the Internet. Best of all it’s delivered right to your email doorstep. Why not invest in your future, now. To help you reach more of your personal and business goals, subscribe to Gerri’s Free bi-monthly inspirational newsletter.
Visit: http://www.distinctivebusinesswomen.com Or, send a blank email and your correct email address and mailto: gerri@distinctivebusinesswomen.com?Subject=EZ-Scribe
Keywords assigned to this article by MoneyMoz: secret, sales letter, AIDA formula, marketing, attention, desire, interest, action, winning
| MoneyMoz recommended article: Loan Officer Career Objectives As loan officers it is very important to set career goals and objectives for yourself. Although a very nice living can be made as a loan officer, you still want to put some goals and objectives out there to shoot for in order to prevent burn out. Recruiting Website - Do You Really Need It? Organization size – the yardstick for success So, we understood that our organization size determines the size of our success as MLM distributors. We also know that like any other line of business, success is directly linked to hard work. |